Living in Florence has changed our perspective on how we approach something as simple as grocery shopping. Every location, whether it be a supermarket like Conad or a market like Sant’Ambrogio, offers a unique perspective on Italian life and culture.
From our very first trip to Conad, we picked up on key cultural norms in Italy. These practices are centered around the quality of food, weighing produce, and their sustainability efforts. First, we noticed how stores like Conad are not stock piled high with products. We soon learned that this is because the produce and dairy here are incredibly fresh and will spoil much faster without the preservatives commonly used in the U.S. Instead of buying groceries for a week or two, Italians tend to shop almost every day for only the items they need. Another moment that stood out to us was how Italians weigh their own produce. At first, we felt confused and in the way of other shoppers. But over time, this small task became part of our routine and made us feel more integrated into daily Italian life. It’s a simple system, yet it reflects a more hands-on, intentional approach to food. We also noticed Conad’s emphasis on sustainability. In-store, there is minimal excess packaging compared to what we’re used to in the U.S. Additionally, plastic bags aren’t automatically included during checkout. Instead, you have to pay for them. This small but conscious effort encourages shoppers to bring reusable bags and reduce plastic waste.
On the other hand, Sant’Ambrogio market provides a more local and authentic experience. When we visited, we got first hand experience to observe Florentine daily life. The market was very lively and approachable, with the individual vendors interacting directly with customers and all the fresh ingredients set up in a simple yet intriguing way. What really impressed us the most was the relationship between the vendors and the customers. We sensed trust and familiarity between them, emphasizing how food shopping in Florence is deeply tied to the community.
Overall, these experiences have demonstrated that food in Florence is not just about convenience, but also about purpose, quality, and connection. Whether in a supermarket or a local market, every connection represents the slower, more mindful way of life that we have grown to appreciate.
Making our comfort meal while abroad
Tips for grocery shopping in Florence
A true Italian coffee experience
Written by: Olivia Ritondo, Jolie Gasman, and Ella Waszkelewicz